Oh, what a week it was, eh? The world cup is India's again, after 28 long years. Was great fun and all that.
However, might as well quickly jot down some observations at a far more local, mundane level.
We goto hypercity for stuff and this is the big knockout stage week. And where's all the cricket merchandise that should sell like hot cakes in this 1 week? Nowhere to be seen. I would've thought face-painting kits, the national flag and team India t-shirts would be all over hypercity like Santa hats in x-mas season but that was not to be. Wonder why.
The IPL starts. Would be interesting to see how it evolves from a marketing/consumption point of view.
However, might as well quickly jot down some observations at a far more local, mundane level.
We goto hypercity for stuff and this is the big knockout stage week. And where's all the cricket merchandise that should sell like hot cakes in this 1 week? Nowhere to be seen. I would've thought face-painting kits, the national flag and team India t-shirts would be all over hypercity like Santa hats in x-mas season but that was not to be. Wonder why.
The IPL starts. Would be interesting to see how it evolves from a marketing/consumption point of view.
