Slides putup on blackboard.
Lemme know if there are typos or other issues still in there.
Relaxing away a wee bit today. Lots of meetings coming up tomorrow, though.
Prepping for lecture 2 - on Research Design and Secondary data analysis.
The latter part will be based on an AC Nielsen dataset that I shall putup on the blackboard tomorrow. Kindly download onto your laptops before coming to class. And bring your laptops to class too.
Excel toolpak can be installed easily (for licensed copies of MS office only, though) from here.
We'll only be using Excel pivot tables for lecture 2, from what I envisage.
Meanwhile, we're gonna be having a guest speaker early in November. She recently confirmed her schedule. She's the VP for qualitative research at India's leading independent MKTR agency. More details will be putup formally on blackboard later.
Wasn;t easy getting a speaker when there are 4 sections involved. The talk will be held only once and attendance will be 'sort of' optional. Details later.
OT
Its soon gonna be Diwali weekend. How time flies.
Tuesday, October 13, 2009
Sunday, October 11, 2009
About this blog
Well, for one, in the interest of privacy, it's restricted to direct URL access only. Won't show on search engines or blogrolls.
The following in bold font is from the class slides, which I can now expand upon, sort of.
• [this blog hopes to be] A way to make class-wide conversation outside the classroom.
–Suggestions, opinions, feedback etc about anything in the course are welcome.
Also, anything marketing-related not to do with the course is probably welcome. The way to participate would be to click on comments and write under bit. Pls mention own name and section in your comments, when not being anonymous.
•Constructive criticism is appreciated.
–Anonymous commenting will be enabled even though identified commenting is preferred.
Self explanatory, I think. If something well-thought out and reasoned is being said, why seek anonymity anyway.
Also, should you find any abusive or otherwise objectionable commentary anywhere, just let me know.
•Also am looking for industry examples, news article links, other relevant events etc. that tie in directly or indirectly with Marketing or MKTR.
This would be a major help. Lots of medical research is experimental in nature - fits right in with the Experimentation tool we will later investigate.
Links to interesting/relevant articles should ideally be accompanied with some commentary on the relevance and some excerpts under quotes. That would be nice.
•Discussion threads on topics of your interest.
Just email me and I will add one if sufficiently relevant.
•Activity on this blog does not affect your grade in any way.
Thereby keeps the blog clean of any tensions on that count. It also means that any grading related disagreements/disputes etc you may have, should not be aired here.
Overall, the meant to be an informal conversation anyway.
My hope is that, later, after the course is all over and done with, the blog can continue to be a one-stop contact for me with the class.
As you venture out into the world, drop in occasionally to see what later cohorts are saying during their MKTR journeys. Perhaps.
Tks and hope to see you here.
Ciao.
Sudhir
P.S.
Its OK to not show up here, ever, either.
The following in bold font is from the class slides, which I can now expand upon, sort of.
• [this blog hopes to be] A way to make class-wide conversation outside the classroom.
–Suggestions, opinions, feedback etc about anything in the course are welcome.
Also, anything marketing-related not to do with the course is probably welcome. The way to participate would be to click on comments and write under bit. Pls mention own name and section in your comments, when not being anonymous.
•Constructive criticism is appreciated.
–Anonymous commenting will be enabled even though identified commenting is preferred.
Self explanatory, I think. If something well-thought out and reasoned is being said, why seek anonymity anyway.
Also, should you find any abusive or otherwise objectionable commentary anywhere, just let me know.
•Also am looking for industry examples, news article links, other relevant events etc. that tie in directly or indirectly with Marketing or MKTR.
This would be a major help. Lots of medical research is experimental in nature - fits right in with the Experimentation tool we will later investigate.
Links to interesting/relevant articles should ideally be accompanied with some commentary on the relevance and some excerpts under quotes. That would be nice.
•Discussion threads on topics of your interest.
Just email me and I will add one if sufficiently relevant.
•Activity on this blog does not affect your grade in any way.
Thereby keeps the blog clean of any tensions on that count. It also means that any grading related disagreements/disputes etc you may have, should not be aired here.
Overall, the meant to be an informal conversation anyway.
My hope is that, later, after the course is all over and done with, the blog can continue to be a one-stop contact for me with the class.
As you venture out into the world, drop in occasionally to see what later cohorts are saying during their MKTR journeys. Perhaps.
Tks and hope to see you here.
Ciao.
Sudhir
P.S.
Its OK to not show up here, ever, either.
Tuesday, October 6, 2009
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