Marketing Yogi

Hi all, MKTR class got done today. Whew. Lot of new, experimental stuff found its way into the course this year. Hence, 'twas a ta...

Hi all, I've received feedback saying that getting the R code to run has become an issue for several reasons. MKTR's value-add i...

Hi all, Pls find uploaded in LMS in 'session 8 folder' two R code files and one data file. The code and Homework is self-explana...

Hi all, Pls find below details regarding your MKTR group project. Your Project Task: 1. Pick any substantive business problem which c...

Hi all, A few quick announcements. There's been a change in session schedule. I'm swapping sessions 8 and 9. So, next we'l...

Hi all, One of you, SS, wrote the following to me: Dear Prof, We have received quite a few mailers on the MKTR assignments over the la...

Hi all, I just realized that due to oct-2 Gandhi Jayanti holiday, session 9 is pushed forward from 30-sept to 26-sept. That gives me pre...