Guest Lecture & other Admin Issues

Update: Homework stress
Got some informal feedback today saying the every-class homeworks thing is making MKTR out to be a rather heavy workload and stressful class than expected.

First off, let me clarify, no intent to stress anybody out too much was intended. Shall tone down homeworks in the quant phase to some practice Questions based on methods we cover in class.

Update: For all groups
Each group should nominate 1 person who can receive the 30 day trial license of SPSS. Thus, even after the 15 day license expires for the class, each group will have one person who can continue analysis work of Phase III.
Some considerations each group may want to take into account:
(i) Ensure nominated person is comfortable with the idea of data analysis in general
(ii) does not have too many end-term cluttered up so that can focus on analysis work in the week before Term 6 begins (Note: Phase III submission is the day before Term 6 begins)
(iii) is well-klnown and easily accessible in the group.

Pls write your group's nominee to receive the 30 day license in the same excel sheet we have made for the guest lecture. Link is below in this post itself. Also, email the nominee's name to the AAs for the record. The IT dept will send separate instructions ofr these chosen 30 people.

Thanks. Regards.
Sudhir

Hi MKTR class,

Ms Usha Kavan of ORG-MARG has kindly agreed to give students of MKTR @ ISB an overview of how things actually work in practice in the Indian Marketing research industry.

The guest lecture will be held in AC2 LT from 3.10 pm to 4.45 pm on 3-Nov, (this Thursday).

Much as this is a good opportunity to learn the tricks and terms of the MKTR trade from a seasoned practitioner, space is limited. So I'm asking project group to nominate two people who will attend the guest lecture. In case there are more people willing to attend, you can trade places with groups that are not able to rustle up even 2 nominees. I have made a google spreadhseet to help you keep track of who is nominated by whom:

https://docs.google.com/spreadsheet/ccc?key=0AiXdfyuoSD-ZdGQ4RXY3OXBGakVsV3p2Vm9pTTl4ZXc

Each group should have 2 people attending on its behalf. Attendance will be taken by group and form part of the Phase I project evaluation grade.

Other MKTR admin issues:
1. Pls bring your laptops to class, session 6 onwards. Pls ensure you have downloaded and kept ready any datasets etc that are uploaded on LMS for each session.

2. If you're interested in learning R, download and install R on your machines. R is entirely optional for the course. Feel free to ignore it if its not of interest to you. R can be found at:
http://cran.r-project.org/bin/windows/base/

3. SPSS should be installed and ready on or the day before session 7 (Nov 7 for sections A & B) starts. Not before that since we only have a 15 day trial license. I'd rather the trial license see you through from session 7 through to 10.

4. CP scores will not be putup on LMS owing to technical difficulties. Students can individually contact their AA to find out where they stand etc on CP.

5. I notice that the general quality of phase I submissions this year is much higher than in the past 2. I reckon this is at least partly because of the questionnaire document release from previous years. Will do likewise in phase III too so you can learn from past mistakes.

6. Am getting some votes on the polls but not much in feedback terms from folks who vote  particular session 'below par' or worse. Would really appreciate constructive criticism with specifics thrown in.

Regards,

Sudhir