Wednesday, November 2, 2011

Project Phase II is here

Hi All,

Happy to inform that we've somehow managed to put together a reasonably concise questionnaire (49 odd questions in the longest string) based loosely on the project scope document. Sure, some aspects had to be left out as they would have made the survey unweildy but that was a call one has to make at different points in time in MKTR.

Here is the phase II final survey link:


Shall ask the AAs to putup the corresponding word doc on LMS.

Should you find any bloopers in the questionnaire, pls let me know ASAP.

Some points to note:
1. Pls email your contacts the above link to take the survey. Phase II ends 10-Nov Thursday noon. Responses coming in after this will not be counted for analysis.

2. Will release the consolidated database of responses for analysis to the class by Friday 11-Nov noon. Phase III will begin in earnst then

3. Pls call-up, SMS, gently-remind your contacts off-campus to fill-up the survey. In particular, the last section has a question asking respondents to select from a drop-down the name of the group that sent them the survey. Hence, Pls ensure the respondents know your group's name! We'll simply tally the group responses and the groups bringing in the most valid, completed responses score higher in Phase II. This weekend should be a busy time and am hoping we get a good many responses then.

4. Pls ensure your group shows up for the guest lecture tomorrow. Attendance there will be worth between 2 and 3 % of the course grade, just FYI. Even now I see the sign-up sheet is half-empty.

Regards,
Sudhir

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