Project Updates

Update: Received a few such emails so might as well clarify:

Hi Prof,


There seems to be some confusion on the final report submission due date. This is to check whether submission is due in session 10.

Kindly confirm.
S

My response:

No. Its due on 27-Nov. - the day before term 6. 

Hope that clarifies.
Sudhir

Update:
The Phase III dataset is available for download from LMS. Happy analyzing.

'-99' is the code for a question seen but not answered. The proportion of -99s for different Qs might give some clue as to the cost of not forcing those Qs to be answered.

Some exemplery projects have also been putup on LMS from MKTR 2009 car survey. Teams Ajmer, Mohali and Kargil did well whereas Jhumri-Taliya didn't do so great.

Just got done with the general tutorial/Q&A in AC2. My thanks to those who showed up. Got some valuable feedback as well. Some possible to implement right away for session 9 & 10, perhaps.

I'll make detailed slides on how-to on SPSS so that getting too much into the tool does not occupy class time. You can go home and practice the classroom examples at leisure. I'll focus more on analysis results and their interpretation. Unlike many other courses you may have taken, MKTR is a tool-heavy course, so some level of engagement with the SPSS tool is unavoidable.

Hope that clarifies.

Sudhir
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Hi All,

Am closing the survey responses for MKTR Project 2011 - we have some 3,153 responses in all. After getting rid of say about 20-25% invalid responses, we may still have well above 2000 responses. Quite sufficient for most of our purposes, I reckon.

I'll putup a preliminarily cleaned version of the dataset in Excel file format for upload on LMS by noon 11-Nov Friday. Phase III can then begin. Pls also find some exemplary PPTs on the MKTR car project 2009 analyses on LMS by Friday noon.

Sudhir