Hi all,
Session 1 is over. In case folks want to see where the in-class readings were sourced from, here is a list:
Reading 1: "Have Breakfast… or…Be Breakfast!"
Reading 2: The magic of good service
Reading 3: Even in emerging markets, Nokia's star is fading
Reading 4: Join them or Joyn them
Reading 5: Jobs of the future
About pedagogy going forward
I attended the evening session of the ENDM class yesterday. Arun Pereira is a great teaching resource and I'd be foolish not to take advantage of such a resource. The session was interesting to me in terms of approach to classroom instruction. Of course, the courses are different and I'm not Arun, so not everything he does will work for me. Still, there seems to be enough scope to pick and choose things that might work. One such (and this is based also on past student feedback) is the need to maintain a sort of continuous student engagement in the classroom. Hence, I plan to borrow more of his "quick-checks" format than I'd first intended. This is FYI. It may not work out very well in MKTR and if that is the case, I'd appreciate your letting me know.
The other parts of the pedagogy that make MKTR distinctive : in-class reads and R will remain as before.
About this blog
This is an informal blog that oncerns itself soley with MKTR affairs. It's informal in the sense that its not part of the LMS system and the language used here is more on the casual side. Otherwise, its a relevant place to visit every now and then if you're taking MKTR. Pls expect MKTR course related announcements, R code, Q&A, feedback etc. on here.
About Session 2
Session 2 deals with psychographic scaling techniques and delves into the mechanics of questionnaire design. Am not sure 'mechanics' is the right word here because questionnaire design is more of an art than an exact science.
There will be a series of 3 homework assignments for session 2. Two concern merely filling up surveys that I will send you (this data we will use later in the course for perceptual mapping and segmentation) and the third asks you to design a small questionnaire for a specific context. Nothing too troublesome, as you can see.
The two pre-reads for session 2 might appear lenghty-ish but are easy-reads (I think). And yes, there will be a short pre-reads based quick-check on them. So do please read them and come.
The pre-reads for each session are listed in page ix of the course-pack.
OK, see you folks in session 2 then.
Sudhir
Session 1 is over. In case folks want to see where the in-class readings were sourced from, here is a list:
Reading 1: "Have Breakfast… or…Be Breakfast!"
Reading 2: The magic of good service
Reading 3: Even in emerging markets, Nokia's star is fading
Reading 4: Join them or Joyn them
Reading 5: Jobs of the future
About pedagogy going forward
I attended the evening session of the ENDM class yesterday. Arun Pereira is a great teaching resource and I'd be foolish not to take advantage of such a resource. The session was interesting to me in terms of approach to classroom instruction. Of course, the courses are different and I'm not Arun, so not everything he does will work for me. Still, there seems to be enough scope to pick and choose things that might work. One such (and this is based also on past student feedback) is the need to maintain a sort of continuous student engagement in the classroom. Hence, I plan to borrow more of his "quick-checks" format than I'd first intended. This is FYI. It may not work out very well in MKTR and if that is the case, I'd appreciate your letting me know.
The other parts of the pedagogy that make MKTR distinctive : in-class reads and R will remain as before.
About this blog
This is an informal blog that oncerns itself soley with MKTR affairs. It's informal in the sense that its not part of the LMS system and the language used here is more on the casual side. Otherwise, its a relevant place to visit every now and then if you're taking MKTR. Pls expect MKTR course related announcements, R code, Q&A, feedback etc. on here.
About Session 2
Session 2 deals with psychographic scaling techniques and delves into the mechanics of questionnaire design. Am not sure 'mechanics' is the right word here because questionnaire design is more of an art than an exact science.
There will be a series of 3 homework assignments for session 2. Two concern merely filling up surveys that I will send you (this data we will use later in the course for perceptual mapping and segmentation) and the third asks you to design a small questionnaire for a specific context. Nothing too troublesome, as you can see.
The two pre-reads for session 2 might appear lenghty-ish but are easy-reads (I think). And yes, there will be a short pre-reads based quick-check on them. So do please read them and come.
The pre-reads for each session are listed in page ix of the course-pack.
OK, see you folks in session 2 then.
Sudhir
No comments:
Post a Comment
Constructive feedback appreciated. Please try to be civil, as far as feasible. Thanks.