Saturday, November 3, 2012

Some good submissions for the Flipkart Survey HW

Hi all,

I present links to a few good submissions for the FlipKart survey design question of HW2.

Depending on the R.O. particulars, different surveys can be designed very differently. So evaluating the submitted surveys on how well they meet a particular R.O. was not feasible.

I want to here highlight some issues like skip logic, flow, question framing and phrasing etc. Several of the submissions I thought were of high quality. Clearly, some effort and thought to problem formulation, some exploratory work on online shopping dimensions, some pre-testing of the basic questionnaire, intelligent borrowing of formats, Qs etc from previous and published work seemed to have gone into these ones.

I have randomly picked a couple each from each section to highlight. Pls do not take this to mean that the ones not featured here haven't been good.

Sudhir

Sec B

61310532 https://isb.asia.qualtrics.com/SE/?SID=SV_1U4MaJ6byIGM2up
Clever use of clear gateway Qs to apply skip logic.

61310351 https://isb.asia.qualtrics.com/SE/?SID=SV_eYaWdm38rlfmuOh&Preview=Survey&BrandID=isb
One page long but content heavy.

Sec A

61310358 https://isb.asia.qualtrics.com/SE/?SID=SV_a4psIY3lxY414uV
Conventional but thoughtfully done.

61310393 https://isb.asia.qualtrics.com/SE/?SID=SV_0ApixL4dqyrhgVf
Takes an unconventional tack. Starts with a wide open field of alternative uses of leisure time and so on.

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