Hi all,
Session 1 is over. In case folks want to see where the in-class readings were sourced from, here is a list:
Reading 1: "Have Breakfast… or…Be Breakfast!"
Reading 2: The magic of good service
Reading 3: Even in emerging markets, Nokia's star is fading
Reading 4: Join them or Joyn them
Reading 5: Jobs of the future
About pedagogy going forward
The parts of the pedagogy that make MKTR distinctive : pre-reads quick-checks using index cards, in-class reads, this blog and R.
About this blog
This is an informal blog that oncerns itself soley with MKTR affairs. It's informal in the sense that its not part of the LMS system and the language used here is more on the casual side. Otherwise, its a relevant place to visit if you're taking MKTR. Pls expect MKTR course related announcements, R code, Q&A, feedback etc. on here.
In term 5, students said that using both LMS and the blog (not to mention email alerts etc) was inefficient and confusing. I'm hence making this blog the single-point contact for all relevant MKTR course related info henceforth. LMS will only be used for file transfers and email notifications to the class only in emergencies. Each session's blog-post will be updated with later news coming at the top of the post. Kindly bookmark this blog and visit regularly for updates.
About Session 2
Session 2 deals with psychographic scaling techniques and delves into the mechanics of questionnaire design. Am not sure 'mechanics' is the right word here because questionnaire design is more of an art than an exact science.
There will be a series of 3 homework assignments for session 2. These concern merely filling up surveys that I will send you (this data we will use later in the course for perceptual mapping and segmentation). Nothing too troublesome, as you can see.
The two pre-reads for session 2 might appear lenghty-ish but are easy-reads (I think). And yes, there will be a short pre-reads based quick-check on them. So do please read them and come.
The pre-reads for each session are listed in page ix of the course-pack.
OK, see you folks in session 2 then.
Sudhir
Session 1 is over. In case folks want to see where the in-class readings were sourced from, here is a list:
Reading 1: "Have Breakfast… or…Be Breakfast!"
Reading 2: The magic of good service
Reading 3: Even in emerging markets, Nokia's star is fading
Reading 4: Join them or Joyn them
Reading 5: Jobs of the future
About pedagogy going forward
The parts of the pedagogy that make MKTR distinctive : pre-reads quick-checks using index cards, in-class reads, this blog and R.
About this blog
This is an informal blog that oncerns itself soley with MKTR affairs. It's informal in the sense that its not part of the LMS system and the language used here is more on the casual side. Otherwise, its a relevant place to visit if you're taking MKTR. Pls expect MKTR course related announcements, R code, Q&A, feedback etc. on here.
In term 5, students said that using both LMS and the blog (not to mention email alerts etc) was inefficient and confusing. I'm hence making this blog the single-point contact for all relevant MKTR course related info henceforth. LMS will only be used for file transfers and email notifications to the class only in emergencies. Each session's blog-post will be updated with later news coming at the top of the post. Kindly bookmark this blog and visit regularly for updates.
About Session 2
Session 2 deals with psychographic scaling techniques and delves into the mechanics of questionnaire design. Am not sure 'mechanics' is the right word here because questionnaire design is more of an art than an exact science.
There will be a series of 3 homework assignments for session 2. These concern merely filling up surveys that I will send you (this data we will use later in the course for perceptual mapping and segmentation). Nothing too troublesome, as you can see.
The two pre-reads for session 2 might appear lenghty-ish but are easy-reads (I think). And yes, there will be a short pre-reads based quick-check on them. So do please read them and come.
The pre-reads for each session are listed in page ix of the course-pack.
OK, see you folks in session 2 then.
Sudhir
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