Pre-reads for Sessions 8 and 9

Hi all,

A few quick announcements.

There's been a change in session schedule. I'm swapping sessions 8 and 9.

So, next we'll have Network Analytics, which was originally session 9 (and now will be session 8).

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Pre-reads for session 8 network analytics:

There are two, both from McKinsey Quarterly.

The first is an article called "Demystifying Social Media" from April 2012. Pls free-register with the site to download a PDF.

Optional: The second is a 12-minute video, again from McKinsey on "Making sense of Social Media".

More McKinsey speak on their Social Media Marketing framework.

Worth a quick watch, if you want to further explore the themes that came up in the first pre-read above.

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Pre-read for Session 9: Hypothesis-testing and Experimentation

Reading No. 9 "How to design smart business experiments" in the coursepack.

Special Reading for Today's regression piece.

I did get the sense that folks weren't entirely comfortable with the basic regression part in today's class.

As a refresher to your stats core, pls consider reading the first few pages of reading no. 12 in your coursepack "Practical regression - regression basics".

I hope that helps.

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Announcement: R tutorial

Will be held in AC4 7-8 pm on Thursday, 25-Sept. (pending venue confirmation).

Plan is to walk you through basic input-output and help functions in R.

Any and all Qs and doubts and installation and implementation and execution issues are fair game.

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Running the tm.plugin.webmining package for session 5 homework.

Several folks have contacted me with issues in running this.

Pls ensure you have tm and tm.plugin.webmining installed.

Further, run the code on base R and not on Rstudio.

I've updated the code in session 5 HW blog post.

Sudhir