The list of final registrants is out. Welcome to MKTR.
The first session got done on Tuesday. We covered some subject preliminaries and the crucial task of problem formulation. I've put up the session slides on LMS in PDF form.
About this blog:
This is an informal blog that concerns itself solely with MKTR affairs. It's informal in the sense that its not part of the LMS system and the language used here is more on the casual side. Otherwise, its a relevant place to visit if you're taking MKTR. Pls expect MKTR course related announcements, R code, Q&A, feedback etc. on here.
Since last year, I've made this blog the single-point contact for all relevant MKTR course related info. LMS will only be used for file transfers and email notifications to the class only in emergencies. Each session's blog-post will be updated with later news coming at the top of the post. Kindly bookmark this blog and visit regularly for updates.
About Session 2:
Session 2 deals with psychographic scaling techniques and delves into the intricacies of defining and measuring "constructs" - complex mental patterns that manifest as patterns of behavior. This session also sets the stage for questionnaire design to make an entry in Session 3.
There will be a series of 2 homework assignments for session 2. These concern merely filling up surveys that I will send you (this data we will use later in the course for perceptual mapping and segmentation). Nothing too troublesome, as you can see.
Pre-reads for Session 2:
Pls read the HBS note "Marketing Research" (serial no. 3 in the coursepack) as pre-read for Session 2.
Installing R and RStudio.
The .exe files for R and Rstudio are already placed in LMS in a separate folder. Download them.
Install R first by clicking on its .exe and following instructions.
Next install RStudio by clicking on it and following instructions.
We'll need RStudio up and running by session 3, when we'll have our first brush with R in the classroom.
Any Qs etc, pls feel free to email me or use the comments section below.
Sudhir Voleti
No comments:
Post a Comment
Constructive feedback appreciated. Please try to be civil, as far as feasible. Thanks.