Session 2 Quick-Check Responses

Hi all,

I asked for typed-in responses for two quick-check Qs in session 2.

A big reason we're going with creati.st software is that we get ready soft-copy access to and record keeping of folks' in-class attendance and attentiveness.

Pls remember that since some QCs are context-sensitive, there may no "right/wrong" answers every time.

While a lot of folks have written thoughtful answers, I can't put all of them up for lack of space. I'm putting up a few selected to reflect the range and diversity of thought and perspective (and sometimes, wit) that came across.

I've put up some responses from across all 3 sections in google spreadsheet.

Click this link for the google spreadsheet.

Also, following elementary text summation procedures, I built a word count table of term frequencies - words and terms that people most commonly used - and depict them below using simple wordclouds (see below).

And yes, all on R. Only.

QC1 asked you to think up of a relevant construct structure (construct, possible sub-constructs, aspects etc) in the new age tv-viewing mini-case. The following is a wordcloud depicting the most commonly used terms (more frequent leads to larger font) below.

QC2 asked for a few key take-aways and learnings from the session. Here is its' wordcloud.

HW Notes:

The deadline for session 2 HW passed y'day midnight. Of the 209 students registered for MKTR, 209 took the first survey (BigFive Personality) but only 203 took the second VALS survey.

Wonder why. Easy marks just let go of.

Anyway, see you folks soon tomorrow in class.

Sudhir