Class,
Your deliverable consists of a 15 + 3 minute presentation of a 30 slide PPT (excluding appendices).
Deadline for dropbox submission of PPT is morning 0600 hrs on 10-Nov (Wednesday).
You are expected to answer two questions, primarily:
1. What products/Services should XYZ offer?
2. What customer segment should be targetted with (1)?
'Why' is a corollary to both questions above. Be prepared to make and argue your case effectively using evidence from primary and/or secondary data.
More specifically, your PPT should contain:
1. Filename (mandatory) - should be groupname_section.pptx when submitted into the dropbox on blackboard.
2. Title slide (mandatory) - project title, Group Name, member names and UIDs & MKTR section.
3. Presentation Outline (Optional) - a Contents page that outlines your presentation along sections (e.g. methodology, Q1, Q2, recommendations, etc).
4. A Methodology Section (Mandatory) - In preferably a graph or flowchart form, lay down what analysis procedures you used in what order to answer Q2 to reach the recommendations based on Q2.
5. A Data section (Mandatory) - explains that nature and structure of the data that were used. Be very brief but very informative - write (ii) the dimensions of the data matrices used as input to in different procedures, and (ii) the sources of data - cited sources if secondary data are used, and Question numbers in the survey questionnaire if primary data are used.
I strongly suggest using a tabular format here. Packs a lot of info into compact space. Easy to read and compare too.
6. Model Expressions (Mandatory)- Write the conceptual and/or mathematical expressions of any models used. Kindly place in the appendix section a descriptives table of the input data, a brief explanation of the X variables used, and of course, output tables along with interpretation.
7. Appendix Section (Optional): Some of the less important tables can be plugged into a separate appendix section (outside the 30 slide limit) in case you are running out of slide space. Have only the most important results tables in the main portion.
8. Recommendations (Mandatory) - crisp, clear, in simple words directed towards the client. Emphasize the usability and actionability of the recommendations.
Hope that clarifies.
Sudhir
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Dear Sir,
ReplyDeleteCould you clarify what the "Model Expressions" section is meant to cover, and how it is different from the Methodology section? A few examples would help (eg: would a regression equation we used for coming up with a recommendation be part of this section? If so, what other examples could there be?)
Thanks,
Hi Abhishek,
ReplyDelete'Model expressions' applies only where math modeling has been used. For example, I could write the conceptual model as:
Pr(investing in property) = f (Psychogr, demogr, fin prod attirbutes, etc.)
The above is a logit model hypothesizing particular systematic relationships between the Y and the Xs.
This is different from the overall chart the Methodology slide makes - e.g. - First we cleaned data out for missing values in Qs 7,10,27 etc -> then did factor analysis on psychogr and demogr -> then did cluster analysis on the factors -> then estimated segment sizes thus obtained -> then looked up supply side options -> arrived at recommendations.
Hope that clarifies.
Sudhir