Monday, October 11, 2010

Lecture 1 mailbag

OK, already have started receiving emails regarding issues. Will post them here for the whole class.

Dear Sir,

I just checked JMP and as I suspected, the license we were issued has expired, effective 31st May.



Regards,

AJ

My response:

Hi A,

Am following up with IT. I'm told the licesnse is there for the whole year. Am copying the AAs onto this as well.

Let's see how this goes. Shall update the blog with this news.

Sudhir

Update:
OK, mail from IT just happened.
Dear Professor,

We are having JMP license valid till 31-Mar-2011. If students are facing any problem with the license they can reach ITCS, we will update the same accordingly.

Hope that helps.

2 comments:

  1. I have a query regarding confirmatory research:

    The lecture slide mentions:
    Misapplication of confirmatory techniques in exploratory contexts incurs direct costs.
    – Suboptimal options chosen that are likely to bomb in the marketplace

    Can you give me an example for this ?
    Suppose a company is trying to identify the reason for sales falling down, is it confirmatory ?

    ReplyDelete
  2. Hi Vikram,

    Suppose the brand is losing 'vitality' and needs repositioning. Hence, sales are falling. Now the management have no idea why sales are falling but decide to launch a survey seeking some application of the 4Ps to remedy the problem that relies heavily on price promotions rather than on repositioning and advertising.

    Then you incur direct costs of running price promotions as well as continuingly hurting sales.

    Sudhir

    ReplyDelete

Constructive feedback appreciated. Please try to be civil, as far as feasible. Thanks.