If you haven't kindly look at the paper edition of the Times of India today.
Volkswagon is on a PR blitzkreig. The entire front page (100%) plus 3-4 half page inserts on odd numbered pages showcasing models that will soon debut across size submarkets - compact to SUV.
India is simply too attractive a car mkt to be ignored. More importantly, it is a car market where firms, regardless of their origins, can actually make money. In recent times, apart from Renault's ill fated attempts, I can't think of anyone who's actually lost money here.
Jai Ho.
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