Toyota to Launch a Small Car in India in 2010
Aha.
NEW DELHI -- Toyota Motor Corp. will introduce its first small car in India, with a 1.2-liter gasoline engine and is also considering offering a diesel engine option, a senior executive at its local unit said Friday.
"We are well on track to launch the small car by end-2010 and will showcase it during the upcoming (New Delhi) Auto Expo in January," Sandeep Singh, deputy managing director at Toyota Kirloskar Motor Pvt. Ltd., told reporters. The week-long auto show starts Jan. 5.
A small car will likely help Toyota strengthen its position in India, where it trails Suzuki Motor Corp., Hyundai Motor Co. and Tata Motors Ltd.
Hatchbacks comprise nearly two-thirds of total car sales in the country, where annual sales are forecast to grow about threefold to three million units by 2016.
Car sales in India started rising in February this year, aided by several federal government stimulus packages and a cut in lending rates by commercial banks.
....
He said the company will start selling the Prius in India if it receives positive feedback from customers.
...
Toyota is among several global car makers, such as Ford Motor Co., Nissan Motor Co. Ltd. and Volkswagen AG, who have either forayed into the Indian small car market or have announced plans to do so from next year.
"We are committed to the 32 billion rupees investment and will start the second plant with an initial capacity of 70,000 cars a year," Mr. Singh said.
Wealth of info in there. A better understanding of the car mkt, obtained through firsthand research and primary data collection shouldn't hurt your standing in the coming job market too, perhaps, who knows...
Besides, Toyota fits the XYZ corp profile to a tee, don't ya think? They already have presence in the 18 lacs+ segment, haven't seriously entered the rest of the auto car mkt here anyway, already have JVs, distribution tie ups etc in place, very well know the supercritical role the Yindian market played in rescuing an ailing flailing Suzuki corp from sure demise....
Anyway, lots more gyan in the article. Recommended read.
In general, pls feel free to use such secondary sources also as aid, evidence, props for your inferences and recommendation in the project. Just cite sources diligently only.
Sudhir
Dear prof
ReplyDeleteCan we use secondary data sources(like 'crisil' and 'marketline' database; old articles of auto magazines eg 'autocar'; TV/websites reports like NDTV's 'car and bike' show etc) as supplement to survey data to set up context and frame our arguements or we have to rely solely on the survey data?
Hi Nandan,
ReplyDeleteO yes, please do!
Sudhir