Project phase III grading guidance

People,

Met with the AAs this afternoon to decide grading criteria for phase 3 of the project.

Of the 14% course grade for phase III, Q1 will have 4% and Q2 will have 10%.

The 4% for Q1 relates to how you have modeled demand (the functional form f(.)), whether you tried alternative specifications, what Xs you have used apart from price and why, and what results you have to report.

Of the 10% for Q2, upto 5% will be for the bare minimums asked of you in this blogpost:

http://marketing-yogi.blogspot.com/2009/11/some-more-project-guidance.html

The rest (5%) will be discretionary and will depend on the quality of recommendations and how they connect with the analysis done. Your logic and reasoning will become important here.

It is strongly advised to include a flowchart - some sort of overall process map - showing your methodology leading upto the recommendations.

Will be in touch over the next few days over the blog.

Kindly feel free to meet with me in case you need more guidance anytime by appointment over the next few days.

Sudhir

P.S. Pls also consult the following blogposts for more clarity on what you are doing:

http://marketing-yogi.blogspot.com/2009/11/project-related-mailbag-resurrected.html

http://marketing-yogi.blogspot.com/2009/11/project-research-question-way-ahead.html

http://marketing-yogi.blogspot.com/2009/11/more-project-related-guidance.html