kal ka Times of India

Well, well.... it gets better and better.

Unlike what I'd first thought, VW's campaign in ToI was a PR blitzkreieg - 6 full pages, 4 half pages and couple of qtr pages.

All their main brands successful abroad were introduced - the Jetta, the Passat and the venerable VW Beetle.

The last full page advert also lets on that VW is building a car plant (makes sense, with a high Euro, they would have gotten next to nothing in sales of imports) in Pune that represents the largest German investment to date in India - some Euro 580 million or about 2/3rds of a billion dollars. Wow. Imagine what they must have spent on MKTR.

And the effect of MKTR research shows.

Two full pages - 2 and 7 are dedicated to the innovation theme. And page 11 is all about positioning a 'lowest cost of ownership' mantra.

Hmmm. Who would they be targetting now, eh?

Chalo, am signing off for the day.

Its the last class done. Time to celebrate. Was good fun teaching you all, most of the time anyway.

Ciao and do well.

Sudhir