Well, for one, in the interest of privacy, it's restricted to direct URL access only. Won't show on search engines or blogrolls.
The following in bold font is from the class slides, which I can now expand upon, sort of.
• [this blog hopes to be] A way to make class-wide conversation outside the classroom.
–Suggestions, opinions, feedback etc about anything in the course are welcome.
Also, anything marketing-related not to do with the course is probably welcome. The way to participate would be to click on comments and write under bit. Pls mention own name and section in your comments, when not being anonymous.
•Constructive criticism is appreciated.
–Anonymous commenting will be enabled even though identified commenting is preferred.
Self explanatory, I think. If something well-thought out and reasoned is being said, why seek anonymity anyway.
Also, should you find any abusive or otherwise objectionable commentary anywhere, just let me know.
•Also am looking for industry examples, news article links, other relevant events etc. that tie in directly or indirectly with Marketing or MKTR.
This would be a major help. Lots of medical research is experimental in nature - fits right in with the Experimentation tool we will later investigate.
Links to interesting/relevant articles should ideally be accompanied with some commentary on the relevance and some excerpts under quotes. That would be nice.
•Discussion threads on topics of your interest.
Just email me and I will add one if sufficiently relevant.
•Activity on this blog does not affect your grade in any way.
Thereby keeps the blog clean of any tensions on that count. It also means that any grading related disagreements/disputes etc you may have, should not be aired here.
Overall, the meant to be an informal conversation anyway.
My hope is that, later, after the course is all over and done with, the blog can continue to be a one-stop contact for me with the class.
As you venture out into the world, drop in occasionally to see what later cohorts are saying during their MKTR journeys. Perhaps.
Tks and hope to see you here.
Ciao.
Sudhir
P.S.
Its OK to not show up here, ever, either.
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"If all you have is a hammer, every problem looks like a nail.."
ReplyDeleteThe statement could be very relevant in the context of our discussion on the tools of marketing.
Often organisations may not have the necessary infrastructure, time or money to employ the right tools for the right problems. Constrained by the above factors (or any other for that matter), the solution needs to be often derived from the only tools that the organization can afford (at that point of time) . Even if the tool may not be the optimal in solving that problem.
Yes! One can use a screw driver to drive nails down the wall, if all that he can afford is a screw driver.
It may be interesting to study how one kind of a decision problem could be solved using a tool not really recommended for the purpose. It may be worthwhile in learning these techniques,for these may be real life situations...what say??
>>It may be interesting to study how one kind of a decision problem could be solved using a tool not really recommended for the purpose. It may be worthwhile in learning these techniques,for these may be real life situations...what say??
ReplyDeleteInteresting thought indeed. Like Don Rumsfield once said "You go to war with the army you have, not with the one you wish you had".
My point in driving home the toolbox example is that if a tool is not entirely appropriate for a particular situ, at least know it is not the best one available when using it. Exercise sufficient caution and skepticism when interpreting results and extrapolating inferences also.
-Sudhir