Pls visit the projects open thread for some pertinent questions. Those can be found in the comments section of the following post:
http://marketing-yogi.blogspot.com/2009/10/project-discussions-open-thread.html
Am re-posting my answer here though, for wider dissemination.
Janta,
Pls use www.esurveyspro.com software to create a websurvey. Program your questionnaire along with skip logic into it. The skips should *work*.
The professionalism, appearance and overall impression one gets whilst taking the survey is also a factor being considered.
Besides, an electronic draft on a word editor is the first step to getting a programmed websurvy out anyway. If you've gotten that far, you're over 80% done. But pls don't stop short at the last lap.
Its not a great big deal to program the survey into the software. Not doing so and emailing in the word draft with SKIP logic written down would be considered an incomplete submission. Besides all 6 folk are not required to sit together and do it. Once the draft is finalized, any 1 group member could finish the job.
Hope that clarifies.
Sudhir
P.S.
This is worthy of wider dissemination, IMO, as a separate blog post, perhaps.
Added later:
Another reason is that after the final questionnaire is finalized, I will program it with skip logic into the ISB account of surveymonkey.com.
I will then share the survey URL with you for your data collection.
IOW, Questionnaire Design is about the only stage wherein you actually do some/any websurvey programming in MKTR. So plz don't mind having to do so.
Tks for understanding.
Sudhir
Dear Professor,
ReplyDeleteThe marketing research textbook has a lot of content and we have already completed quite a few chapters in class. We understand that you would not like to discuss things from textbook in class, but if we have to go over all those chapters for our quizzes and exams the academic load gets too much to handle. Quite a few of us are doing 5 subjects this term and also have ELPs and Paevs. Under such circumstances if we have to read 3 textbook chapters for every session, it becomes very taxing. Most professors so far have not expected us to know things not taught in the class. Even if textbook reading was required we were only needed to skim through those. While for MKTR we would have to do a thorough study for teh quizzes.
Dear Anonymous,
ReplyDeleteI understand.
Pls don't overspend time 'reading' the textbook. Learn to smart-read and scan through the most relevant portions (as outlined in the chapter summaries and the chapter objectives).
The Quizzes are more common-sensical than textbook-specific, IMO.
Besides, the quizzies aren't designed to identify the "best" among you. Only to isolate any outliers on the negative end of the scale - the lazy, the uninterested or such. Hopefully, there are no such people.
I would rather performance on the project be the discriminating criterion rather than that in CP or the quizzes.
Tks for asking and allowing me to clarify.
Am not sure how many people follow this informal blog. Since this is an important discussion, shall intimate the class at large over email.
Sudhir
I don't want you folks to
I dont understand how to use skip function in the esurveyspro software. Can someone please explain. Have already spent an hr. finding out.
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