More feedback

Got this email:

Dear Prof. Sudhir,

Thank you for today’s informative session. I had a small observation about the course and thought to share the same with you. You mention in the class quite often that class’s time is better spent while focusing on things not present in the book that sometime causes a disconnect & makes class appear very fast. I have an alternative suggestion.

I was hoping that if you can consider a more horizontal approach to spend time only on important aspects of MKTR & real world examples irrespective whether it’s in book or not, while presuming that class has skimmed through assigned reading may make the class further enriching experience.

This is just a thought. In case you find this observation not apt, I completely trust your judgment. Thank you!

Well, I appreciate the politeness and the kind words. Would quite like to take up real world Indian examples. Am not very familiar with many right now. All we find in the textbook and in the literature are US examples. And the last 1 year has changed the way business is done. So starkly that many of the US examples now seem to me to be out of whack. Way out.

For example, consider the examples featuring a Starbucks or a Citibank. Would they continue to be as relevant now that we know that Starbucks had expanded too recklessly and has since had to forcibly shut down so many stores all over the world? Or that Citibank USA has since fallen on such hard times that MKTR now seems the farthest thing on their minds?

This blog could be a great place to bring together examples that have an Indian hue. Press articles, columns etc if any out there dealing with MKTR wold be most welcome here.

As for focusing on the important, recall the basic skill sets we sought to develop via the course. Conceptual fundamentals lie at the heart of problem formulation and solution design. And this is exactly where I try to spend most time on. Sure, things don't always work as I plan them, but overall, I believe I am bringing some real value to the table in the classroom that is not textbook constrained.

Pls email me with any interesting examples or anecdotes you may have about MKTR. Shall disseminate if sufficiently relevant.

Again, appreciate the feedback.

Sudhir