For the project, are we only supposed to design the survey? Or do secondary research regarding the car market as well?
For example, how would the survey answer the “market share” point?
Thanx for the help.
Regards
xyz
My response:
Hi xyz,
The first phase of the project involves ‘only’ questionnaire design.
But pls note that in order to design a *good* survey, it would help to know what broad topics to include in the questionnaire, some idea of what major car attributes/features around which to structure questions (since space will be limited in the final form).
Ah, but at this stage you may say “How to know these things before running the survey when it is in fact the survey that is supposed to tell us these things, no?”.
Well, that’s the irony. We have to start with some idea. A good starting point would be to consult some knowledgeable folk in the car market to get some sense of what to include and what to exclude. In some sense this would be the very rough, quick exploratory phase preceding the actual questionnaire design.
Hope that helps.
Sudhir
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