Hello Sir,
In the text book, it says that panels, scanners and audits are main means of data collection for syndicated services. What is meant by panels and audits and how is data collection done through them? Scanners, I suppose is the SKU scanner data from the stores. Is that right?
Thanks and regards,
xyz
Response:
Hi xyz,
A panel is longitudinal panel that ACNielsen recruits (20000 strong) who reportevery grocery purchase made to a machine installed at their homes. The machine sends the data to the ACN database.
Audits mean store audits. ACN folk sweep down on some store at random and physically audit stuff there to ensure their records are correct.
Yup, UPC scanners provide point of sale data directly to retailers who then resell the data to syndicated service providers.
rgds,
Sudhir
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