Rural mktg and MKTR

Class,

Have received multiple inquiries about what MKTR tools would be good for desi rurals.

I suspect it just might have something to do with the Rural mktg course concurrently going on.

Let me state upfront that I am probably not the best person to ask this question of. My experience with, study of and consequently gyan about desi rurals is limited at best and woefully outdated (last time moi put desi rurals was in 2000 as a summer MBA intern for then Smith Kline Beecham).

So sorry, would rather not proclaim expertise where I have little to show.

Sudhir