Another email exchange

....that perhaps could do with wider dissemination.

Dear professor

I just wanted to confirm if "Marketing research" by Naresh K. Malhotra is the book you follow for the class. I bought the book but wasn't sure if it resembles exactly what you teach in class.

My response:

Yes, what is mentioned in the syllabus document is the prescribed textbook. Its single-authored. There's another dual-authored one in the bookstore which could be different.

The chapter numbers should match the lecture topics, at a minimum.

There's a Marketing Research authored by NK Malhotra and some S Dash. That is not the textbook even though it seems quite similar to the prescribed textbook in terms of chapters etc.

Let me know if there are any questions etc.

Sudhir