The Conjoint conundrum

Class,

Getting some vibes that there are 'many' folks who took up MKTR because it was offering implementation gyan on conjoint analysis.

Spoke just now with my colleague Prof. Manish Gangwar who will be teaching "New product development" in term 6 and who will be basing his entire course heavily on Conjoint and related methods. Conjoint is after all about New Prod Dev. Tried to talk him into taking a half-session on conjoint for MKTR but it didn't work out, partly because it doesn't make sense to do it now.

Then There's Gary Lilien who will be teaching Marketing Engineering in 1 of the later terms. He will use MEXL to demonstrate conjoint.

Then there's Arun Pereira's Term 8 course "Marketing Models" that also implements Conjoint.

Now I hear that Arun Pereira actually taught some Conjoint to janta for the ELPs. Also in Marketing II, Conjoint was again taught.

With all this going on, I'm not terribly keen on 'teaching' Conjoint implementation in MKTR.

More later.

Sudhir

Added later:
Alrite, seems Gary Lilien will be teaching Marketing Models in Term 8 (and not Marketing Engg, as I had originally assumed) and that will have heavy doses of conjoint to keep some of you happy.